Zara is an experienced advertising sales professional with a focus on arts, entertainment, lifestyle and professional sports marketing. Currently, she manages a $10MM portfolio at The Washington Post with a consultative sales approach by building client relationships with C-suite marketing executives. Zara's extensive understanding of performance driven media planning and cross segment strategies include go-to-market plans in print, digital, custom content, sponsorships, and live events.
With a strong knowledge of market trends, Zara leverages ideas and strategies to drive innovation and sell custom content. It's her experience collaborating cross-department with editorial, PR, art, production, and marketing that brings a dynamic perspective and drives high ROI.
Currently, Zara manages ad position requests and layout for The Washington Post Sunday Arts and Style and Weekend sections, and also oversees the development of arts sales materials/decks, account contracts, RFPs, billing and IOs. Her work can be seen in The Washington Post's Fashion Washington, DC Modern Luxury, Vogue Italia, Essere, Grace and Glamour, and Essence magazine.