Education

Shippensburg University of PA

B.A., Speech Communications 2001

Experience

• Led brainstorm conversations with internal teams to develop scalable, multi-platform solution in response to client RFPs

• Oversaw sales forecasting, goal setting and performance reporting for all accounts. Also, maintain key account activity in Salesforce, and proficient in TRIAD, Nielsen, and comScore

• Developed media sponsorship programs from idea and to fulfillment via PR, and internally via advertising department

• Worked with local and national advertising agencies. Ensure brand strategy goals are maintained and executed. Provide conceptual ideas, A/B testing, and comps

• Consistently exceeded KPI’s including annual and quarterly goals

• Deep understanding of advertising suite of products including digital, print, custom content, and live events. Maximized market potential with thorough development of RFPs based on individual client needs and 360 solutions

• Developed competitive comparison pricing, fees, product performance sales tools

• Managed over $10MM portfolio. Consultative sales approach by building client relationships with C-suite marketing executives, and develop and execute go-to-market plans in print, digital, sponsorships, and live event products. Extensive understanding of performance driven media planning and cross segment strategies